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Louis Vuitton appears to be targeting a new demographic: the well-heeled Cthulhu cultist. Must investigate further. But at those prices, who can afford to?

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Now they’ve done it. People keep taking those tabs with the invisible ink messages to call Cthulhu. The High Priest of the Old Ones becomes more powerful — and more enraged that the neighborhood kids just don’t seem to get it.

One crafty investigator checked out his hunch after passing this apparently child-friendly avatar of Cthulhu posted on a tree in his neighborhood. A phone number was written on the white tabs in invisible ink. He called the number and left a voice message. When a cultist called back, he had a very difficult decision to make: would he answer the call of Cthulhu?

The cargo cults of the Far East have penetrated the inner sanctum of my local sushi restaurant. Dagon presided over the front counter.